September 2025

Green buildings aren’t just good for the environment, they’re delivering higher rents, stronger resale values, and lower operating costs. With stricter emissions laws and rising tenant demand, certifications like LEED and ENERGY STAR are now a baseline. For investors, going green isn’t optional anymore, it’s a clear path to better returns and long-term resilience.

Millennials and Gen Z now make up nearly 65% of the U.S. rental market, and their preferences are reshaping real estate investment strategies. Surveys show 78% of renters under 35 expect smart home features, while 70% rank affordability above luxury. For investors, this generational shift is a call to action: upgrade units with practical tech, target affordable Class B assets, and follow population growth into secondary markets where demand is strongest.