Renter Demographics 2025: What Gen Z and Millennials Expect from Housing
Millennials and Gen Z now make up nearly 65% of the U.S. rental market, and their preferences are reshaping real estate investment strategies. Surveys show 78% of renters under 35 expect smart home features, while 70% rank affordability above luxury. For investors, this generational shift is a call to action: upgrade units with practical tech, target affordable Class B assets, and follow population growth into secondary markets where demand is strongest.
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